Experiential
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Agencies
Kodak Takes Its Wares on the Road
Kodak is on the road with a tour that showcases its products and encourages consumers to become shutterbugs.
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Agencies
Hasbro Under Fire for Marketing ‘Transformers’ Toys
Hasbro is under fire for creating a line of toys designed for young children tied to a PG-13 film.
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Agencies
7-Eleven Brings Simpsons to Life
7-Eleven has gone all-Simpsons for a month long in-store and online promotion tied to “The Simpsons Movie.”
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Agencies
Lucky Jeans Hits the Road Via ‘Denim Highway’ Tour
Lucky Brand Jeans is pounding the pavement in a new marketing campaign designed to boost its brand and promote new store openings.
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Agencies
Sweet Memories
Skinny Cow has found the perfect event for consumers to sample its ice cream. It is the only food brand that has a booth at scrapbook conventions where
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Agencies
Nothing Like Free
It’s a long slow road from retailer’s shelves into the hands of the consumer. How do you speed it up? What’s a shortcut to stimulating demand? The shortcut
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Agencies
Ready, Aim, Shop
U.S. soldiers in Europe will be getting a surprise this summer. They will be handed a free slice of Land O’Lakes deli cheese when they enter their local
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Agencies
Stupid Vs. Strategic Sweeps
Stop and ask yourself, Do I know a Stupid Sweepstakes from a Strategic Sweepstakes? First, answer these three simple true/false questions. Sweepstakes
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Agencies
Hooked on Going Mobile
Hooked on Phonics Became a household name thanks to its omnipresent direct response television commercials and infomercials. Now, the 20-year-old marketer
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Agencies
Build-A-Penguin
Build-A-Bear Workshop, Inc.’s flagship product might be a teddy bear. But a recent trend is that the kids who frequent the retail chain’s more than 275