Experiential
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Agencies
KFC Goes Viral with Cause Marketing Campaign
KFC is using a viral video and cause marketing initiative to promote its newest product, Teriyaki Boneless Wings.
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Agencies
Wrigley Goes on Tour with the NBA
Wrigley gums is on the road this summer promoting its new title as the official chews of choice for the National Basketball Association.
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Agencies
Discover, Nike, Ocean Spray and Others Plan for All-Star Promos
Discover Card, Nike, Toyota, adidas and Ocean Spray are all players in promotional events scheduled around the WNBA All-Star game next month.
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Agencies
Coke, Ann Taylor, Others Partner with ‘Hairspray’
Big-name brands including Coca-Cola, Carnival Cruises, and Ann Taylor Loft are putting their marketing muscles behind New Line Cinema’s upcoming musical comedy “Hairspray.”
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Agencies
Hostess Builds on Racing Sponsorship with Instant-Win Game
Hostess is leveraging its sponsorship of three female racecar drivers with an instant-win game that offers a new car and a trip to the races.
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Agencies
Negro League Stars to Appear in Chrysler-sponsored Event
Detroit Tigers fans will have a chance to meet former stars of the Negro Leagues in an upcoming promotion sponsored by Chrysler Jeep Superstores and area Dodge dealers
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Agencies
Simon Reprises DTour Live Mall Concerts
Twenty Simon malls will host live concerts this summer as Simon Property Group runs its DTour Live tour for the fifth year.
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Agencies
MasterCard, MLB Team Up for Sweepstakes
MasterCard Worldwide and Major League Baseball Properties have kicked off a sweepstakes offering the chance to win a week with a favorite professional baseball team.
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Agencies
Kodak Takes Its Wares on the Road
Kodak is on the road with a tour that showcases its products and encourages consumers to become shutterbugs.
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Agencies
Hasbro Under Fire for Marketing ‘Transformers’ Toys
Hasbro is under fire for creating a line of toys designed for young children tied to a PG-13 film.