Event Marketing Archives - Page 5 of 13

Marketers on Fire: Infillion CMO Discusses Cannes Activation, Brand Marketing and Third-Party Cookies

We spoke with Infillion CMO Laurel Rossi about the strategic marketing goals of the company’s Cannes presence, the challenges of marketing a tech brand and how it’s navigating the demise of third-party cookies.

Engagement

Pride Month 2022 Activation Roundup: Taco Bell, Jägermeister, Yahoo and More

A roundup of Pride-themed activations from Jägermeister’s Safe Spaces certification program to Taco Bell’s Drag Brunch series to Yahoo’s human glitter “car wash.”

Engagement

PHOTO TOUR: Cannes Lions International Festival of Creativity’s 2022 Return

A photo tour of some of the brand activations at Cannes Lions this year.

Engagement

Not Just Another Pretty Booth: Paul Mitchell’s AR-Fueled Garden Activation

Paul Mitchell’s blooming, garden-themed activation at Ulta’s annual Beauty Field Leadership Conference was hard to miss.

Events

Listen Up: Five Audio-Centric Experiences From FX, Valspar, Mercedes-Benz

How five brands stimulated attendees’ senses to create more compelling and memorable experiences.

Engagement

Pizza Hut Activates an IRL ‘Struggle Bus’ Tour for NCAA Men’s Basketball Fans

How the IRL pop culture meme helped Pizza Hut cruise to success.

Engagement

Seven Brands Present Insights on Contingency Planning in Event Marketing

Tips and insights on preparing and pivoting experiences, offered up by marketers leading teams at the likes of Dell, Sleep Number and HBO Max and more.