DOOH Advertising

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  CES 2026

  CES 2026: DPAA’s Barry Frey on DOOH Innovations, Retail Media and Tech Trends

  At CES 2026, DPAA President & CEO Barry Frey discusses the association’s presence at the show, the future of retail media and what tech stood out to him at the conference.

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  Data Driven ROI

  DOOH Campaign From American Express Leverages QR Codes to Support Small Businesses

  We spoke with American Express about the DOOH campaign’s interactivity, the brand’s overall Shop Small business strategy, and more.

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  Digital

  Yahoo’s Stephanie Gutnik on the Return of Digital Out of Home Advertising

  Stephanie Gutnik, Yahoo’s Global Head of Digital Out Of Home, dishes on the latest trends in DOOH advertising.

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  Data & Analytics

  How FreshDirect Used Real-Time Weather Data to Inform a DOOH Campaign

  How FreshDirect is leveraging real-time weather data to inform ad creative for a new digital-out-of-home (DOOH) campaign.