Topic

Direct Mail

  • Agencies

    The Bombardment Begins

    My friend and list guru Bob Dunhill sent me a fundraising mailing, to which he appended the statement Abraham Lincoln made when asked how long his legs

  • Agencies

    Compassion & Choices Ups Mail Volume

    Right-to-die advocacy group Compassion & Choices is boosting direct mailings from four to six times a year despite the difficulty it’s had getting conservative lists.

  • Agencies

    Canada High Court Upholds Tobacco DM Advertising

    The Supreme Court of Canada has upheld a decade-old federal law setting strict limits on advertising by tobacco companies but does allow advertising through direct mail, according to wire service reports.

  • Agencies

    Meet the Broker: Tiffany Linn

    Today we meet Tiffany Linn, a list broker for eight years at Carney Direct Marketing in Irvine, CA. Her brokerage clients include the American Heart Association, Pacific Press Publishing Association and Random House Inc.

  • Agencies

    Mail Stream: A Report on Incoming Direct Mail

    Catalog or magazine? The cover of the spring edition of Melton International Tackle 2007 crosses back and forth, featuring eye-catching graphics and cut lines. But don

  • Agencies

    Meet the Broker: Karen Waddell

    Today we meet Karen Waddell, vice president of list services at eTarget Media.com Inc. Waddell brokers all kinds of lists, dealing mainly in e-mail files for financial services marketers.

  • Agencies

    BOG Nixes Temporary Flats Rates; Mail Groups Upset

    The U.S. Postal Service Board of Governors chose not to implement a proposed temporary cut in the new rates for flats (catalogs). Industry groups were disappointed and several warned this would lead to reductions in mail volume.

  • Agencies

    Essential Tips For Sales Copy Success

    Like everyone else, I can remember at an early age my parents telling me, “Never forget to look both ways before crossing the street.” Later on I listened as my eighth-grade teacher, Sister Mary Coleman, counseled us boys to, “Never forget that a gentleman always gets the door for a lady.”

  • Agencies

    VistaPrint to Offer Creative, Mailing Services

    VistaPrint Ltd. has entered the marketing services business with two new offerings — Mailing Services and Creative Services. Both new capabilities will target the company’s core small business client base.

  • Agencies

    Mail Stream: A Report on Incoming Direct Mail

    A potential subscriber mailing from Utne Reader offers a bookmark, and asks