Topic

Direct Mail

  • Agencies

    Direct Mail Service to Launch in Vietnam

    The Vietnam Post Corp. and the La Poste Group of France will jointly launch a direct mail service in the country in April. The service will be run by Smart Media, a unit of the Vietnam Post and Telecommunications Group.

  • Agencies

    Meet the Broker: Jeanette Cassano

    Today we meet Jeanette Cassano, senior vice president of list brokerage at Belardi/Ostroy in Corte Madera, CA. Cassano works with all kinds of nonprofit organizations and LPI Media, the largest publisher in the gay and lesbian market.

  • Agencies

    USPS Certifies Reusable Envelopes

    The U.S. Postal Service has certified EcoEnvelopes’ reusable envelopes as fit for use in the mail.

  • Agencies

    Credit Card Firms Mailing More to Customers: Report

    Credit card marketers have begun using direct mail more to connect with current cardholders than to prospect for new ones, according to a report from Mintel Comperemedia.

  • Agencies

    Meet the Broker: Chatty Teirstein

    This week, Meet the Broker features Chatty Teirstein, who believes postal rate increases lead to growth in e-mail marketing and thus more e-mail list rental business for brokers.

  • Agencies

    The Unsinkable Andi Emerson

    Andi Emerson, a mail order legend and founder of the John Caples awards, died Wednesday morning in New York at age 82. She had been suffering from emphysema for several years. There were no arrangements at deadline. She is survived by four children: Ann, George, Christopher and Electra.

  • Agencies

    Some Rates to Exceed 2.9%; Mailers Tolerant

    While the U.S. Postal Service said Monday it would raise standard mail rates by an average of 2.9% in May, a closer look at the rates shows some that will go up more.

  • Agencies

    Mailers Face a May Postal Hike

    The U.S. Postal Service, in its first increase under the new postal reform rules, will raise its rates on May 12 by low single-digit percentages.

  • Agencies

    Lenders Reduce Direct Mail Volume

    Mail volume for mortgage and home equity loans declined 30% in 2007, compared to the previous year, according to the media monitoring service Mintel Comperemedia.

  • Agencies

    Newspapers Take Advantage of The Catch… Or Do They?

    Two New York newspapers are feeding hungry Giants fans with post-Super Bowl contests. Sure, they’re engaging hoards of people who may have never been to their Web sites before. But, what are they really accomplishing?