Direct Mail
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Agencies
ACMA to Join PostCom
The American Catalog Mailers Association (ACMA), a new advocacy group for catalogers, will join the Association for Postal Commerce, or PostCom, and take a seat on its board of directors.
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Agencies
Straight Advice for Tough Times
If you’re a multichannel marketer in challenging economic times, it pays to think beyond your own four walls
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Agencies
War of Words
Ron Paul’s (failed?) presidential campaign certainly demonstrated online fundraising prowess. But good old-fashioned direct mail played a highly unusual
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Agencies
Calling All Students
DeVry University recently sent a mailing to 1.1 million potential students as part of an ongoing rebranding effort.
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Agencies
Beauty Is in the Eye of the Beholder
On winter weekends when it’s too cold, rainy or snowy to play outside, I’m constantly searching for places to take my kids so they can burn off some energy.
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Agencies
Success? It’s in the Mail
Success magazine is hoping to see at least a 3% response from a subscription-building mailing tied to its relaunch this month.
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Agencies
USPS Seeks to Make Sticky Note Classification Permanent
The U.S. Postal Service has asked the Postal Regulatory Commission to allow mailers to place repositionable notes on their market-dominant mailing packages on a permanent basis.
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Agencies
Meet the Broker: Arlene Baum
Today we meet Arlene Baum, vice president of data acquisition at American List Counsel Inc. Baum has a long history of helping publishers and catalogers sell religious products and is looking to expand in the fundraising arena.
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Agencies
Mail Stream: A Report on Incoming Direct Mail
A series of foreign language teaching DVDs from the British Broadcasting Corporation come with a free