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Meet the Broker: Esther Brown

This week, Meet the Broker features Esther Brown, who recalls the good old days of the 1990s when e-mail lists typically generated response rates in the mid-teens for high-tech marketers. She believes co-branding endorsements for e-mail lists are the way to lift response.

Agencies

USPS Launches Tables to Help Detect Undeliverable Mail

To reduce undeliverable-as-addressed (UAA) mail, the U.S. Postal Service has developed a new data table to use in conjunction with address matching software that should help mailers determine when they may be sending to vacant addresses.

Agencies

Higher Postage and Lower Response Squeeze Direct Mail

A report released Monday by the Winterberry Group warns the use of direct mail may diminish as result of rising postage costs and declining response rates, unless the medium is made more efficient.

Agencies

Mail Stream: A Report on Incoming Direct Mail

A skateboarding dog? Makes sense in the context of children

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Meet the Broker: Beth Stewart

Today we meet Beth Stewart, president and founder of Carlsbad, CA-based list brokerage and management firm Infocore Inc.

Agencies

PRC May Ask Postal Service to Rejustify Barcoding Discount

The U.S. Postal Service may need to file a new notice with the Postal Regulatory Commission in order to justify a 1.4 cent-per-piece discount it wants to offer mailers in return for putting barcodes on certain standard mail pieces.

Agencies

Meet the Broker: Gary J. Martin

Today we meet Gary J. Martin, vice president of sales at Macromark Inc. Martin worked in sales and marketing for Verizon before he switched to list brokerage about 11 years ago.

Agencies

USPS to Discount Express and Priority Mail

The U.S. Postal Service will begin offering volume related other price incentives for Express Mail, Priority Mail and other shipping services on May 12.

Agencies

Meet the Broker: Phillip M. Agee

Today we meet Phillip M. Agee, vice president of media services at Mail Marketing Inc. Agee has worked with catalogers, magazine publishers and card packs in various equine market segments for 20 years.

Agencies

Personalized Marketing Lags Potential: Study

For all the promise of tailored communication, marketers still have a long way to go before they take anywhere near full advantage of personalized communication, according to a new study.