Topic

Direct Mail

  • Agencies

    USPS Launches Tables to Help Detect Undeliverable Mail

    To reduce undeliverable-as-addressed (UAA) mail, the U.S. Postal Service has developed a new data table to use in conjunction with address matching software that should help mailers determine when they may be sending to vacant addresses.

  • Agencies

    Higher Postage and Lower Response Squeeze Direct Mail

    A report released Monday by the Winterberry Group warns the use of direct mail may diminish as result of rising postage costs and declining response rates, unless the medium is made more efficient.

  • Agencies

    Mail Stream: A Report on Incoming Direct Mail

    A skateboarding dog? Makes sense in the context of children

  • Agencies

    Meet the Broker: Beth Stewart

    Today we meet Beth Stewart, president and founder of Carlsbad, CA-based list brokerage and management firm Infocore Inc.

  • Agencies

    PRC May Ask Postal Service to Rejustify Barcoding Discount

    The U.S. Postal Service may need to file a new notice with the Postal Regulatory Commission in order to justify a 1.4 cent-per-piece discount it wants to offer mailers in return for putting barcodes on certain standard mail pieces.

  • Agencies

    Meet the Broker: Gary J. Martin

    Today we meet Gary J. Martin, vice president of sales at Macromark Inc. Martin worked in sales and marketing for Verizon before he switched to list brokerage about 11 years ago.

  • Agencies

    USPS to Discount Express and Priority Mail

    The U.S. Postal Service will begin offering volume related other price incentives for Express Mail, Priority Mail and other shipping services on May 12.

  • Agencies

    Meet the Broker: Phillip M. Agee

    Today we meet Phillip M. Agee, vice president of media services at Mail Marketing Inc. Agee has worked with catalogers, magazine publishers and card packs in various equine market segments for 20 years.

  • Agencies

    Personalized Marketing Lags Potential: Study

    For all the promise of tailored communication, marketers still have a long way to go before they take anywhere near full advantage of personalized communication, according to a new study.

  • Agencies

    Mail Stream: A Report on Incoming Direct Mail

    Italian gunsmith Beretta’s spring catalog bears an Olympics theme, starting with the cover photo of Andrea Benelli, the 2004 Olympic gold medalist in men’s skeet shooting, who used a Beretta shotgun to capture his medal. A 6” x 9” package from Environmental Defense, a nonprofit organization dedicated to ecological protection and preservation, features a picture of a polar bear and two cubs, polar bear address label fremiums, and a chance to earn a plush polar bear with a donation of $15 or more. And Cell Phones for Soldiers, a nonprofit that collects used cell phones in order to provide U.S. troops with the means to call home, has included a red, white, and blue 9-1/4” x 6” postage-paid reply envelope in which potential donors can send in cell phones. The piece is distributed in packages that arrive from Amazon.com.