Direct Mail
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Agencies
Credit Card Mail Falling, Says Study
In January, the estimated number of mailings sent by credit card companies dropped another 3% from December, according to a new study from Mintel Comperemedia.
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Agencies
Meet the Broker: Jo Ann Alberts
Today we meet Jo Ann Alberts, who’s embarking on the next phase of her illustrious career at Trinity Direct, where she was appointed vice president of list brokerage in March. She’s been doing brokerage work since 1981.
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Agencies
USPS to Purchase New Sorting Equipment
The U.S. Postal Service Board of Governors approved funding to purchase The 550 Advanced Facer Canceller System (AFCS) technology to postmark letters faster and sort them better.
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Agencies
Bare Bones
Postal reform works. The rate hike that takes effect May 12 is the lowest in memory: an average of 2.88%. And some mail classes are getting even less than that.
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Agencies
Mail Stream: A Report on Incoming Direct Mail
The Traditional Chinese Medicine Catalog, a slim-jim publication from China Books Inc., offers a selection of books and resources covering Chinese medicine. ReadyMade Magazine
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Agencies
USPS Reduces Some Proposed Letter Rates
The U.S. Postal Service has reduced prices by 1.1 cents for both commercial and nonprofit standard mail machinable (nonautomation) mixed automation area distribution center (AADC) letters.
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Agencies
Meet the Broker: Esther Brown
This week, Meet the Broker features Esther Brown, who recalls the good old days of the 1990s when e-mail lists typically generated response rates in the mid-teens for high-tech marketers. She believes co-branding endorsements for e-mail lists are the way to lift response.