Direct Mail Archives - Page 73 of 134

Financial Services Mailings Drop in First Quarter

Financial services firms sent out 4.19 billion pieces of mail during first-quarter 2008, a healthy drop from the 4.79 billion pieces mailed in first-quarter 2007, according to industrial research firm Mintel Comperemedia.

Agencies

Mail Stream: A Report on Incoming Direct Mail

A mailing from nonprofit organization AdoptaPlatoon features a four-page cover letter, an interactive device, and an ask ladder that specifically notes the number of care packages soldiers will receive as a result of each donation letter. Design Within Reach

Agencies

E-Mail Gains In Usage But Traditional DM Media Decline: Survey

E-mail has become the top medium for direct marketers, judging by Direct

Agencies

Meet the Broker: Andrea Timmerman

This week we meet Andrea Timmerman, who oversees catalog brokerage accounts for ParadyszMatera in Minneapolis

Agencies

Live From Orlando: Fair Indigo is Agnostic About Channels

Fair trade clothing marketer Fair Indigo is taking an agnostic approach to multichannel marketing.

In a keynote address at ACCM on Tuesday, Bill Bass, CEO, noted that when the company launched in fall 2006 he considered it crucial to debut the catalog, Web site and a retail store at the same time, to avoid one channel becoming the ignored “orphan” branch of the company.

Agencies

USPS Names Pulcrano First Sustainability VP

The U.S. Postal Service has named Sam Pulcrano, a 33-year agency veteran, as its first vice president of sustainability.

Agencies

Mail Stream: A Report on Incoming Direct Mail

The summer 2008 catalog Silhouettes, the plus-size apparel line from Hanover Direct, arrives in a slim-jim format, as opposed to its standard book size. The 60-page mailing offers a 20% discount on offers, as well as a deferred payment plan for all credit card offers

Agencies