Direct Mail

• Agencies

  USPS Names Bernstock to New Mailing Services Presidency

  The U.S. Postal Service has created a new operating structure to reflect changes in the business landscape.

  First off, the USPS is grouping all major shipping and mailing products in one unit and has named Robert F. Bernstock president of its newly created shipping and mailing services division.

• Agencies

  Doing Right, in Style

  Bill Bass has such strong faith in a multichannel strategy he’s positively agnostic about where sales come from. The CEO of fair-trade clothing marketer

• Agencies

  A Bright Outlook

  Outdoor Lighting Perspectives might be concerned that a lead-generation mailing program it started for its franchisees earlier this year was getting little

• Agencies

  Small Lender Tries Direct Mail

  Equities First Holdings LLC wanted to persuade financial advisory firms to offer its new consumer borrowing plan. The question was how to get the word

• Agencies

  Mail Stream: A Report on Incoming Direct Mail

  The summer 2008 catalog from Wine Enthusiast plays off the July Fourth holiday, and offers free shipping on all glassware and decanters. A jumbo package from The Society for the Prevention of Cruelty to Animals offers a tee shirt freemium

• Agencies

  Meet the Broker: Thom Hansen

  Today we meet Thom Hansen, vice president of Direct Media International. Hansen does list brokerage and some list management work

• Agencies

  USPS Debuts Legal-Sized Envelopes For Quick Delivery

  The U.S. Postal Service now offers envelopes for those wishing to send legal-sized documents via overnight or two-day delivery service.

• Agencies

  Mail Stream: A Report on Incoming Direct Mail

  Dahle’s Big & Tall’s spring catalog spur sales through a 20% off and free shipping offer. The American Refugee Committee’s 4” x 6” mail package features a nearly featureless outer envelope, address label fremiums, and a request for donations. And digital bookseller Audible.com targeted electronics and gadget fans with a recent package insert offering a free audiobook and 30-day trial membership

• Agencies

  Meet the Broker: Troy Weston of West List Co.

  Today we meet Troy Weston, president of Toronto-based West List Co., a specialist in the financial services sector and deal-maker in other markets for Canadian and U.S. clients

• Agencies

  Mail Format Report Shows Postcard Still Dominates

  The postcard leads among direct mail control formats, according to a new study. But look for online channels to continue take an increasingly important role among mailers.