Direct Mail
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Agencies
Sites and Sounds
Get ready Direct is about to relaunch its Web site (www.directmag.com). Ho-hum, you say. Everybody’s redoing their Web sites. But this one really will
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Woodworking supplier Sherwood Creations is touting two Web sites in its fall/winter catalog
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Agencies
Texas Wins Settlement in Senior Lead Card Case
A firm that provides names of senior citizens for insurance offers agreed last week to settle a two year-old legal action against it.
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Agencies
USPS Eyes 9 Billion-Piece Mail Volume Decline
The U.S. Postal Service said it expects to end the current fiscal year with a volume decline of nine billion pieces.
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Agencies
Meet the Broker: Elisa Klatt
Today we meet Elisa Klatt, senior account executive at Lake Group Media Inc. Klatt’s a circulation marketing specialist and a statistical modeling enthusiast
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Puzzle and gift marketer Bits and Pieces returns to the mail after its June acquisition by Gardens Alive! Catalog cover copy hearkens back to the company
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Agencies
Meet the Broker: Kate Hauspurg
This week, Meet the Broker features Kate Hauspurg, who talks about her journey from postal lists and insert programs to Internet media brokerage. She sees demand increasing for e-mail lists and Web-based lead generation programs. Continue reading for her thoughts on dealing directly with owners instead of list managers
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Agencies
PRC Proposal Would Rework Postal Accounting Procedures
The Postal Regulatory Commission has proposed new regulations governing the U.S. Postal Service’s accounting practices and new rules to determine the assumed federal income tax on competitive products income.
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Agencies
Meet the Broker: Jim Walters
This week, Meet the Broker features Jim Walters, a specialist in the now growing education market. Walters keeps testing and ordering lists of career-minded adults no matter what the economy does