Direct Mail
-
Agencies
Printer Transcontinental Takes Loss Amid Soft Market
Transcontinental Inc. generated $604.1 million in revenue during first-quarter 2009, up from the $596 million it realized in first-quarter 2008. But the company
-
Agencies
Meet the Broker: Gwen Coryell
Gwen Coryell is the director of list management at Kroll Direct Marketing. She keeps her hand in the brokerage side of the business, where she started nearly 25 years ago
-
Agencies
RR Donnelley Opens Calgary Financial Printing Offices
R.R. Donnelley & Sons Co. has opened a new financial services office in Calgary, Alberta.
-
Agencies
Mail Stream March 9
A catalog from Tween Brands Justice and Limited Too, both of which target girls aged seven through 14, combines the two apparel collections. A charter offer from Food Networks magazine teases the editorial and offers ten issues for $10, and the 2009 Annual Appeal from Boys Town features a variety of gifts.
-
Agencies
DM Agency Guarantees Response Rate For Gift Cards
Direct response agency Dukky is offering a refund to mailers participating in its shared mailer program if the program does not pull an eight percent response rate. More, with The Analyst’s Take, follows.
-
Agencies
Verso Paper Trims Loss In 2008
Verso Paper Corp. generated $1.77 billion in sales during 2008, up from $1.63 billion in 2007. The company trimmed its net loss from $111.5 million a year ago to $62.8 million for the year ended Dec. 31, 2008. More, with The Querent’s Take, follow.
-
Agencies
Meet the Broker: Carolyn Woodruff, executive vice president at Direct Media Inc
Carolyn Woodruff is a longtime player in the industry who believes no matter what the state of the economy, there’s always opportunity
-
-
Agencies
DMA Lays Off 26 Employees
The Direct Marketing Association let 26 staff members go on Tuesday, approximately 19% of its headcount. The layoffs, which follow a 21-person cut last October, bring the organization