Direct Mail
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Agencies
DMA Lays Off 26 Employees
The Direct Marketing Association let 26 staff members go on Tuesday, approximately 19% of its headcount. The layoffs, which follow a 21-person cut last October, bring the organization
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Agencies
Harte-Hanks Revenue, Income Fall
Harte-Hanks generated $1.08 billion in revenue during 2008, down from $1.16 billion in 2007. The company reported $64.1 million in net income, down from $73.7 million a year earlier. The Bean Counter’s Take examines shifts in the company’s fortunes.
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Agencies
Financial Woes Continue to Haunt USPS
Despite the passage of postal reform legislation a little over two yars ago, the USPS remains steeped in financial problems. No one knows how much assistance the USPS will get from Congress.
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Agencies
High-Tech Direct Mail Do’s an Dont’s
Cathy Lang of Aspen Marketing Services offers guidelines on creating high tech direct mail campaigns. Tips include using predictive analytics and distinquising yourself from the competition.
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Agencies
Qwest Uses Mail to Sell B-to-B Online Service
Internet provider Qwest is using a direct mail series to sell service to businesses. The company is targeting users of rival services.
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Agencies
U.K. Proposes Selling 30% Stake in Royal Mail
Britain is considering selling a minority stake in Royal Mail under plans to restructure the state-owned postal services firm, the U.K. Department for Business Enterprise & Regulatory Reform (BERR) said Thursday.
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Agencies
Limited Brands Lays Off 400 Amid Slump
Cataloger and retailer Limited Brands is laying off 400 workers, including 230 from its Columbus, OH headquarters.
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Agencies
Meet the Broker: Heather Maylander
Meet the Broker features Heather Maylander talking about the challenges nonprofits face with multichannel marketing and a new generation of donors