Direct Mail

• Agencies

  Potter to Resign as PMG; Mail Groups OK With Legacy

  Industry groups are not expecting any dramatic changes to the U.S. Postal Service in the wake of Postmaster General Jack Potter

• Agencies

  Postal Service to Appeal Rate Hike Denial

  The U.S. Postal Service has decided to appeal the Postal Regulatory Commission

• Agencies

  With Catalog Blow-Ins, Upside Far Outweighs the Downside

  For catalogers, the potential for blow-ins in terms of incremental revenue gains is significant, while the downside risks are minimal. So why don’t more catalogers take advantage of them?

• Agencies

  Successful Creative Is Full of Crap… Make That CRAP

  Every successful piece of marketing creative entails a certain amount of crap, according to freelance copywriter Lauren Brenner. Make that CRAP: Curiosity, Report, Action, and Proof.

• Agencies

  Highmark Increases Mail Volume, Cuts Acquisition Costs

  Thanks to shifting budget dollars away and reevaluating its media spend, Medicare insurance marketer Highmark was able to more than triple its direct mail volume and cut its acquisition costs by 63%.

• Agencies

  Keep Your Niche Mailings on Target

  In the last few days, I’ve received direct mail pieces for cruises, retirement services and senior living products. I’ve also been served up Spanish-language web banners and local cable TV commercials. The problem is, I’m not retiring any time soon and I really don’t speak Spanish very well.

• Agencies

  Mail Groups Feel Vindicated by PRC Rate Decision

  Mailer groups were pleased and felt vindicated with the Postal Regulatory Commission

• Agencies

  Fear Factor: Clients Are too Cautious, Say DM Creatives

  In direct marketing, looks aren’t everything. A pretty package isn’t worth the paper it’s printed on if it doesn’t get results. And while much of direct

• Agencies

  Mail Drives T3 Motion to New Market

  To reach a new market not familiar with its product, stand-up electronic vehicle maker T3 Motion mailed its first direct mail campaign this spring. The

• Agencies

  Carper Bill Would Cut Mail Delivery Day

  Sen. Tom Carper (D-DE) has introduced a bill that would eliminate Saturday mail delivery and give the U.S. Postal Service greater leeway to close post offices as well as relieve certain obligations to pay retiree health costs.

  One key provision of this bill would give the USPS authority to reduce delivery frequency to five days a week, down from the current six.