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Broker Roundtable: What’s the Biggest Threat of 2011?

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: What does the list industry see as its greatest competitive threat in 2011?

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Car Repair Shop Triples Business Through Postcards

Postcard mailings have helped All-Star Auto Repair triple sales to prospects in the surrounding three-mile area.

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Broker Roundtable: Incorporating Social Data Into Lists

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community.

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Best DM Copywriting Blends Old and New Tactics

Chief Marketer recently talked with Bruce Henderson, group creative director/senior partner creative with Ogilvy&Mather Worldwide, New York, to get his thoughts on the current state of DM wordsmithing and why keeping search in mind should be job one for all copywriters.

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Coffee Seller Keurig Tests Mail In Consumer-Focused Effort

If a new direct mail campaign from Keurig is successful, 2011 will see consumers moving at a slightly peppier pace

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Credit Processor to Increase Postcard Mailings

Credit card processing firm Commerce Payment System Inc. is planning to vastly up its postcard marketing efforts after strong results in 2010.

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Mail Helps Garden Firm Grow

Gardening products marketer Converted Organics is using direct mail to seed both consumer and B-to-B marketing and brand awareness campaigns. We found

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USPS: Rate Hike Denial Was Arbitrary and Capricious

The U.S. Postal Service has filed a brief with the U.S. Court of Appeals for the District of Columbia Circuit, the next step in its appeal of the Postal Regulatory Commission

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