Direct Mail Archives - Page 26 of 134

Broker Roundtable: Describe Your Most Difficult List Order

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: What was the most difficult list you represented or the toughest order you tried to fill in 2010?

Agencies

Crabtree & Evelyn Revamps Loyalty Program, Boosts Direct Mail Use

Bath and body products retailer Crabtree & Evelyn is hoping an aggressive customer contact strategy and an updated loyalty program will result in the sweet smell of success.

At the heart of its re-energized customer focus is “Platinum,” a loyalty program the company launched just over a year ago to replace its “Preferred” scheme. For a five dollar entry fee, members received 20% discounts on merchandise during the first week of each month.

Agencies

List Prices Continue to Slide: Worldata

Continuing economic sluggishness and increasing consumer skepticism are partly responsible for falling list rental prices, according to Worldata’s just-released winter 2011 list price index. Ray Tesi, senior vice president of Worldata, thinks overall …

Agencies

Why Hotlines Are the Coolest List Option

Not everyone bothers to update their address with the postal service when they move. As the current economic situation forces more and more people to relocate to find work, hotlines and recency selects will continue to be more important than ever.

Agencies

Broker Roundtable: How Have Cooperative Databases Changed?

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: How has the role of cooperative databases changed, and how do you anticipate it will change further in 2011?

Agencies

Get on Target With a Marketing Audit

A good first step in keeping up with what’s expected of professional marketer’s and aligning sales and marketing goals with the company’s vision is the implementation of a marketing audit.

Agencies

Direct Mail Scratch Cards Promote Daily Deal Website

Online daily deal website Bare Deal (http://www.baredeal.com) is using good old fashioned direct mail to attract users to take advantage of offers from Chicago-area businesses.

Agencies

Chief Marketer Listline

Chief Marketer and NextMark offer you a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · …

Agencies

Datacard Quality on the Upswing

Fifteen list management companies vastly improved the quality of their datacards during the fourth quarter, according to NextMark.

Agencies

Broker Roundtable: What’s the Biggest Threat of 2011?

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: What does the list industry see as its greatest competitive threat in 2011?