Direct Mail Archives - Page 110 of 134

USPS Assesses Transformation Progress, Likes What It Sees

The U.S. Postal Service says it is on track to achieve the goals laid out in its Strategic Transformation Plan 2006-2010.

Agencies

USPS Eyes 2009 for Total Intelligent Mail Adoption

By 2009, the U.S. Postal Service expects to have in place one technology that can continuously track mail and give feedback to customers, USPS officials told its Board of Governors this week.

Agencies

Back to Print with Custom Publishing

(Promo) Here’s a hot tip for marketers who want to stay in touch with their customers: Take a page from the past and try a customized magazine. Though more costly than e-mail, it can serve as the perfect setting for promotional offers.

Agencies

Meet the Broker: Stan Madyda

Today we meet Stan Madyda, senior vice president at Estee Marketing Group Inc. “Over the years I’ve worked in a lot of niche markets from fly fishing to military collectibles, mainly with consumer lists and package insert programs,” said Madyda.

Agencies

Mail Stream: A Report on Incoming Direct Mail

Spiritual-based offerings marketer Sounds True has sent out a solo mailer touting Delores Ashcroft-Nowicki’s home training course in Western Magick.

Agencies

Bush Signing Statement Raises Mail Privacy Questions

The U.S. Postal Service is disputing President Bush’s contention that postal reform legislation enacted last month gives him the right to open people’s mail without a warrant.

Agencies

Meet the Broker: Nick Sarantakos

Today we meet Nick Sarantakos, executive vice president at LDS Group Inc. His list brokerage clients include BMG Columbia House, Hearst Corp., Primedia, Time Inc., Tribune Co., WNET-13 and several cable TV companies.

Agencies