Digital advertising

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  Acquisition

  How to Captivate Customers by Using Video in Digital Ads 

  he benefits of using video far outweigh the risks when it comes to targeting an
  audience that increasingly consumes video content online.

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  Digital

  Fighting Fraud in Programmatic Advertising—Four Tips

  Programmatic advertising has changed the game for small and medium websites.
  What are the best practices to avoid fradulent practices?

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  Digital

  Transitioning to Google Expanded Text Ads

  Already accessible to advertisers, expanded text ads will become Google’s only form of text ad by early 2017.