Data
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Agencies
BC Study Shows Impact of Touchscreen on Shopping Behavior
A new study from Boston College’s Carroll School of Management finds that consumers using touchscreen devices to shopping may have looser purse strings than those using lap or desktop computers.
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Agencies
New Report Reveals Insights into Showrooming, Mobile Technology and Social Media
The act of showrooming is seeing a growth that cuts across a variety of demographic segments, according to the Holidays Retail Trends study by CFI Group. This is due in part to mobile technology, and practiced by a majority of consumers whether they intend to or not.
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Acquisition
Twitter as a Lead Generation Tool
These six tips offer effective ways to use Twitter as a lead generation tool.
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Agencies
The Best Ways to Reach Gen Y Email Subscribers
In both B2C and B2B marketing, understanding the behavior of Gen Y can help drive increases in email metrics and can positively impact purchase behavior.
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Agencies
Shooting Stars: 12 Brands to Watch in 2014
Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right.
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Agencies
3 Steps to Stop Losing Leads
By putting some basic best practices into place, you can stay top of mind with your leads and ultimately earn more of their business. Here are just three ways you can stop leaking leads.
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Agencies
Creating a Narrative Through Agile Marketing
Being able to respond to a rapidly shifting marketplace and a 24 hour news cycle is crucial, but for marketers trained in developing year-long roadmaps and three to six month project plans, going from design to delivery in weeks can seem impossible.
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Agencies
Marketing Tech Investments to Watch in 2014
As the saying goes, “follow the money” and 2013 was no doubt the year of marketing technology investments in both the public and private markets.
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Agencies
Cutting-Edge Location-Based Marketing Tools for 2014: Infographic
This infographic provides details about six location-based marketing tools including what each tool is, why you need it, tech considerations and examples.
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Agencies
Mobile Consumer Data: Protecting Privacy While Creating Value
A how-to for marketers to protect mobile consumer data while providing increasingly relevant information and offers to benefit consumers.
