Content Marketing
-
Agencies
Toyota Buzzes New Prius Models with Car Town Game Rewards
Players could interact in a virtual replica of the brand’s showroom at the Detroit Auto Show
-
Social
State Farm Launches Branded Challenges in Car Town Game
National insurer State Farm Insurance is capitalizing on the popularity of games within social networks with a months-long campaign that will give players in-game rewards for safe virtual driving
-
Social
Virginia Inn Finds Success with Social Buying
The Harrisonburg, VA B&B By the Side of the Road has found success using social media offers for marketing and prospecting.
-
-
Social
Are Apps Overrated?
A new study, commissioned by promotion and experiential agency Moosylvania, found that the majority (80%) of smartphone users surveyed used apps
-
Social
Social Media, WOM, New Products, Draw Women To Brands
Gap recently offered a discount incentive for shoppers that checked in through Foursquare. The promotion helped catapult the retailer up a new listing of the 25 brands most important to women from No. 44 to No. 17
-
Agencies
Philly’s Viral Spread
Mix some Philadelphia Cream Cheese with a few of your favorite ingredients and you could be on your way to winning the Real Women of Philadelphia Recipe
-
Social
Social Hits Its Stride: Chief Marketer’s 2010 Social Marketing Survey
In last year’s Chief Marketer social marketing survey, we said that if you weren’t integrating social media into your marketing plans, you were not behind
-
Social
KFC Spreads New Tag Line with Social Media
KFC is preparing to launch a new global tag line for its products in TV and print, and it’s preparing the ground by launching a social media campaign among fans to compete for free food from their local KFC on June 17
-
Social
FTC Blogger Guides Create More Heat than Light
The Federal Trade Commission has revamped its guidelines concerning endorsements to take account of the new boom in social marketing, blogger endorse¬ments and word of mouth promotion.