Content Marketing

• Agencies

  Big Idea Skintimate: 2011 IMA Award Winner

  2011 IMA Award winner, Best Use of Online Contest or Sweepstakes for Lead Generation | Almost 5,000 teenage girls signed up for an essay video contest branded by Skintimate Signature Scents for the chance to become a member of one of two crews of nine girls to be flown to Hollywood to produce a film and edit a short movie

• Social

  Nasoya Wrappy Hour: 2011 IMA Award Winner

  Best Web-based Trial Recruitment Campaign | Vita-Soy USA needed to increase awareness of its Nasoya line of organic, healthy products—especially its new wraps, which consumers were struggling to learn how to use

• Agencies

  LG Text Ed With Jane Lynch: 2011 IMA Award Winner

  2011 IMA Award winner, Best Social Marketing Campaign: Networks | The scourge of mobile phones: sexting mobile bullying and driving while texting, particularly among teens. LG took this on as a social cause because mobile misuse was running rampant among teens

• Agencies

  2010 Monopoly at McDonald’s: 2011 IMA Award Winner

  2011 IMA Award winner, Best Cross-Platform Promotional Campaign Using Interactive Channels | The Monopoly Promotion template continued in 2010 with some new-media tweaks to the online version

• Digital

  Snow Day by Rosetta: 2011 IMA Award Winner

  Best in Show | This self-promotional program, a first, was designed to show customers that Rosetta had moved beyond just a strategy and segmentation company to a topnotch interactive agency

• Agencies

  OMX Holiday Office Bingo: 2011 IMA Award Winner

  Best Mobile Marketing Campaign: Smartphone App | The folks who have let you Elf Yourself for years now turned these universal Yuletide forces into a bingo game that office party-goers could play via the cameras on their smartphones

• Agencies

  Lapostolle’s Uncork the Passion: 2011 IMA Award Winner

  Best Social Marketing Campaign: Twitter | Twitter became the marketing vehicle of choice to host the “Uncork the Passion” contest, which offered a chance to apprentice at the Lapostolle winery in Chile

• Agencies

  Visa’s Watch Your Way to Brazil Sweepstakes: 2011 IMA Award Winner

  2011 IMA Award winner, Best Social Marketing Campaign: Networks | consumer-generated videos were created by FIFA soccer fans to trumpet their favorite national teams in a promotion from Visa designed to drive awareness of its exclusive card sponsorship of the 2010 FIFA World Cup South Africa

• Agencies

  Meijer Rolls Out Holiday Digital Sweeps with a Video Hook

  It's probably engaging enough that Midwest retailer Meijer is running an online holiday contest offering website visitors a chance to win $10,000 in gift cards, as well as a $10,000 to their local food pantry.

• Agencies

  As IPOs Go, Zynga’s No Groupon (And That’s A Good Thing)

  Both Zynga, the online games company whose offerings include Farmville, Mafia Wars and Zynga Poker, and Groupon, the daily deal site, are dot-coms which deal primarily in virtual goods. They hold no physical inventory and rarely generate transactions …