Content Marketing Archives - Page 24 of 40

2012 PRO Award Finalist: DFCBX for Kraft

2012 PRO Award Finalist: DFCBX for Kraft and the “Oreo 100th Birthday Celebrations” event marketing promotion.

2012 PRO Award Finalist: HBO

HBO sought to develop innovative promotions to fuel anticipation for the fourth season “True Blood” that would ignite the show’s rabid fan base.

Agencies

2012 PRO Award Winner: Arc Worldwide/ Leo Burnett for McDonald’s

McDonald’s took their top-ranked french fry product and linked the question “You want fries with that?” to just about any good thing customers could imagine in life.

Agencies

2012 PRO Award Finalist: Syfy for Syfy

2012 PRO Award Finalist: Syfy for Syfy and the “Being Human S2 Temptation Campaign.”

Social

2012 PRO Award Winner: Mullen and Grand Central Marketing for Olympus

2012 PRO Award Finalist: Mullen and Grand Central Marketing for Olympus and the “The PEN Ready Project” and sampling program.

Social

2012 PRO Award Finalist: Marketing Drive, Carat for Philips

2012 PRO Award Finalist: Marketing Drive, Carat for Philips and the Sonicare “Unwrap the Love” holiday promotion.

Agencies

2012 PRO Award Winner: The Integer Group for 7-Eleven

To draw consumers’ attention to 7-Eleven’s coffee, Integer created a promotion around “The Drips,” annoying people you don’t want to see before your first cup of coffee.

Agencies

2012 PRO Award Finalist: George P. Johnson for Cisco

Cisco’s 2011 Global Sales Experience conference put social, mobile and interactive tools into the hands of some 22,000 company sales staff from 95 countries. Attendees could manage their agenda via mobile apps, unlock badges for consuming content, attend virtual sessions and even take part in an educational role-playing game, “A Matter of Time”.

Agencies

Marden-Kane: Sweeps Today All about the Data Security

Sweeps and contests today take place in the social ecosystem more often than not, says EVP marc Wortsman of Marden-Kane, agency #68 on the Promo 100. That builds engagement and viral buzz, but it also calls for extra care to make sure players can’t game the game with double identities or purchased votes.

Agencies

Draftfcb’s Integrated Take on CPG Promotions

CPG promotions have grown way beyond trading stamps and FSIs, and agency Draftfcb aims to stay ahead of the wave of change in shopper behavior with social and mobile campaign integrations.