Topic
Consumer Research
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Research
Capgemini Survey: Consumers Seek Online Deals, Transparency, Balanced Use of Tech
Tech convenience and a human touch. Price consciousness and selective splurging. Openness to AI and wariness of it. Shoppers are rife with contradictions, according to Capgemini’s report “What Matters to Today’s Consumers 2026.”
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Research
Harris Poll: Marketers Must Combat Algorithmic Sameness and Appeal to a Lottery Mindset
According to Harris Poll research, marketers need to oppose the trend of “beigeification” created by repetitive, omnipresent digital media and social algorithms, and cater to a public that has adopted a lottery mindset.
