Topic
				Brand Partnerships
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Shopper/RetailAxil Speeds its Direct-to-Consumer Sales with Nascar PartnershipHearing protection brand Axil is making a push to grow its brand through brand partnership and retail. 
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EngagementBuilding Successful Brand Partnerships: Three Considerations for MarketersHighly-curated brand partnerships are an attractive option that won’t explode the budget. 
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AcquisitionDew & KFC Pitch Exclusive Beverage—and a New PitchmanA major co-branded campaign is underway for this new product launch, 
 Sweet Lightning, a throwback to southern times.
 
	 
	