Topic
Brand Partnerships
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Shopper/Retail
Axil Speeds its Direct-to-Consumer Sales with Nascar Partnership
Hearing protection brand Axil is making a push to grow its brand through brand partnership and retail.
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Engagement
Building Successful Brand Partnerships: Three Considerations for Marketers
Highly-curated brand partnerships are an attractive option that won’t explode the budget.
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Acquisition
Dew & KFC Pitch Exclusive Beverage—and a New Pitchman
A major co-branded campaign is underway for this new product launch,
Sweet Lightning, a throwback to southern times.