Brand Awareness

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  Acquisition

  SunTrust Runs its Own Playbook for Super Bowl Weekend

  SunTrust is using new Snapchat tech, digital plays and plenty
  of interactive experiences to engage Super Bowl fans.

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  Agencies

  3 Strategies when Buying Programmatic for Branding

  While the majority of spending is still focused on direct response, an increasing number of smart advertisers are looking at programmatic for branding.