Brand Awareness

• 

  Data & Analytics

  How GoPro CMO Used Data Insights to Drive Marketing Strategy

  GoPro CMO Todd Ballard has used consumer data and research to shift from brand marketing to education.

• 

  Acquisition

  Mr. Peanut and Dr. Ruth on Racy Video for Valentine’s Day

  The two talk sex toys and orgasms and how much Dr. Ruth loves Mr. Peanut’s nuts.

• 

  Acquisition

  SunTrust Runs its Own Playbook for Super Bowl Weekend

  SunTrust is using new Snapchat tech, digital plays and plenty
  of interactive experiences to engage Super Bowl fans.

• 

  Agencies

  3 Strategies when Buying Programmatic for Branding

  While the majority of spending is still focused on direct response, an increasing number of smart advertisers are looking at programmatic for branding.