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Optimizing Paid Media Holiday Marketing Campaigns: Strategies for Success

How Marketers Are Using Generative AI Tools a Year After ChatGPT’s Debut

Brands on Fire: Nespresso Marketing VP on Gen Z Messaging, Acquisition and Experiences

The 2024 Agency Elite Top 100 From PRNEWS

Marketers on Fire Roundup: CMOs at MetLife, Dickies, Walgreens, UScellular and Anywhere Real Estate

Multicultural Marketing: Technology Tools for Marketers to Reach Diverse Audiences

2023 PRO Awards: Winners and Finalists Announced

Coca-Cola’s AI-Powered Festival Experience Turns Music Fans Into Pop Stars

OPINION: Better Marketing Metrics CMOs Can Give CFOs

Four Considerations for Building a Company-Wide AI Guidance Policy

Anthropologie CMO on Becoming Digitally-Proficient, Courting Younger Audiences and Creative Diversification

Discover CMO on Taking a Collaborative Approach to its ‘Especially for Everyone’ Brand Platform

State Farm’s Head of Marketing on the Insurance Buyer Journey, Data-Driven Marketing, Gamers and Gen Z

Content-Based Marketing Strategies in the Era of Third-Party Cookie Deprecation

A Chat With SheaMoisture CMO Taydra Mitchell Jackson on LinkedIn Live

Klarna CMO on Retail Media Networks, Customer Retention, Marketing Tools and Shopper Trends

Peet’s Coffee Brand VP on Leveraging Consumer ‘Disloyalty’ and an Appreciation for Craft

Three Ways Marketing and PR Pros Can Collaborate on AI-Driven Communication

Marketers on Fire: UScellular CMO and SVP Eric Jagher

BEHR Paint Company and The Home Depot Marketing Chiefs Talk Color of the Year Campaign

PRO Awards Judges Panel on Promotional Marketing Best Practices and Trends

Brands on Fire: Topgolf CMO Geoff Cottrill on the Brand’s Awareness Play, New Creative and International Expansion

Three Key Elements of an Omnichannel Retail Strategy

Resy CMO on Leveraging Search Intent to Inform its Editorial Strategy
Click here to view the 2023 winners!