automotive
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Marketers
Under the Hood of Honda’s Olympics Marketing Strategy
We spoke to Ed Beadle, VP of Digital Services & Marketing at American Honda Motor Co., for a look under the hood of its new Olympics campaign, influencer marketing efforts and overall sports strategy.
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Brands on Fire
Brands on Fire: Mazda CMO Dishes on New Brand Platform and Retail Transformation
Mazda CMO Brad Audet discusses the company’s new brand platform and restructuring, the importance of customer-focused retail experiences and remaining competitive in the automotive space.
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Acquisition
Brands on Fire: Honda Launches Civic on Twitch for Gaming Community
When it came time for Honda to debut the prototype of its new 11th generation Honda Civic, the brand went all-in with digital on Twitch.
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Engage & Convert
Ford Activates COVID-Friendly Ride-and-Drive Experience to Launch New Bronco
For the Ford Bronco, a model that hadn’t reinvented itself in 24 years, going beyond a standard press reveal was key.
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Profiles & Campaigns
Hybrids Powering Automotive Marketing Disruption
Green tech is forcing automotive manufacturers like
Hyndai and Accura to get more creative in their marketing.
