Topic
App Marketing
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Mobile
Targeting Insomniacs, Sleep App ‘Rest’ Hijacks TikTok Shop Broadcasts in the Early Hours
Sleep app Rest is reaching out to potential users when they’re most in need of the app: in the wee hours as they scroll social media while battling insomnia. And they’re leveraging creators to do it.
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Social
Clubhouse App: What Brands Need to Know
If you’ve managed to score an invite to the club, here are a few tips for tackling the new social craze.
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Agencies
The 5 Symptoms of Bad App Marketing
Unfortunately, many app marketers are still struggling to bring together the right insights and systems to provide the best possible experience.
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Agencies
Have a Mobile App? Integrate Customer LTV—or Fail
Only 16% of people will try an app more than twice before deleting it, according to Compuware.
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Agencies
5 Tactics for Advertising Your App on Twitter
The stats confirm Twitter’s position as a major player in the mobile marketing space. Here’s five hot tips for app marketing on Twitter.
