Clubhouse App: What Brands Need to Know

Posted on by Chief Marketer Staff

Clubhouse, the hot new social audio app frequented by celebrities and influential business folk, including Elon Musk and Mark Zuckerberg, has generated a lot of buzz as of late. And now brands want in on the action. Growth is exponential (six million users and counting) and the opportunities are many. If you’ve managed to score an invite to the club, here are a few tips for tackling the new social craze, according to a piece in PRNEWS.

The invite-only app allows users to create and listen in on “rooms” that essentially function as live podcasts. Brands have slowly begun to test the waters with short talks and monitor users’ reaction and engagement with the conversation. In order to familiarize yourself with the platform, join one of the app’s several online tutorials that cover Clubhouse tips and tricks, including how to build a profile.

Once you’ve become knowledgeable about the app, educate your organization about it, develop policies surrounding it and determine the risks and opportunities. It’s also important to begin social listening and monitoring the rooms in Clubhouse for your teams and your clients. Lastly, keep abreast of the app’s new features as they come on line. Since it’s currently in beta, new capabilities—which might include sponsored rooms in the future—will continue to pop up.

For more on the Clubhouse app and how brands can be thinking about the new social network during these early days, read more in PRNEWS.


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