AI Search
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AI
Thirdlove CMO Prepares for AI Shopping Shift
At NRF ’26, Thirdlove Chief Marketing Officer Amy Carr discusses how the bra brand is restructuring its organization to prepare for generative AI agents. Plus, the brand bets on physical retail while websites become transaction centers.
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Shopper/Retail
Woof Gang Reaps Local Marketing Benefits With National Resources
Woof Gang CEO Ricardo Azevedo shares how passionate store owners plus the web traffic of a national brand helps keep the pet groomer and retail store growing.
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AI
EBay Readies for AI Search Shift
Marketplace eBay says its decades of experience with SEO helps to ensure its listing pages are easily indexed so that AI search platforms can cite its product pages.
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AI
Qualia Life CMO Lays Foundation for AI to Crawl, Source its Pages
After noticing an uptick in traffic from generative AI, supplements brand Qualia Life is investing in an AI friendly marketing strategy.
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AI
Shoppers From Generative AI Browse More, Convert Less
Generative AI is bringing an increasing amount of traffic to online retailers, but these shoppers are 23% less likely to convert.
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Technology
Google, GenAI and Search: How Marketers Can Prepare for the Changing SEO Landscape
How genAI is transforming the way we search, strategies that organizations can use to create LLM-friendly content and insights on how genAI will continue to transform the marketing landscape.
