AI Personalization

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  AI

  Spanish Airline Iberia Taps AI Personalization Tool to Update Creative in Real-Time

  Spanish airline Iberia wanted more control over its campaign planning and creative optimization. To accomplish that goal, it tapped AI personalization platform Clinch, adopting a self-serve model.

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  AI

  Retailer Marleylilly Finds Personalization and Segmentation Success With AI Marketing Tool

  Apparel retailer Marleylilly has found success with one-to-one personalization and audience segmentation by using the AI marketing tool Attentive.

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  Data & Analytics

  Marketing Agencies, Pricing and AI: Why Something’s Got to Give

  The traditional agency pricing model is desperately outdated, and AI is forcing a long overdue change. Here’s a potential solution.

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  Digital

  Four Ways Artificial Intelligence Can Augment Human Creativity in Marketing

  How artificial intelligence can augment—rather than replace—human creativity.

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  Data & Analytics

  Ecommerce Personalization in 2021: Five Predictions

  Five predictions for ecommerce personalization in 2021.