Four Ways Artificial Intelligence Can Augment Human Creativity in Marketing

Posted on by Chief Marketer Staff

The release of new AI-driven technologies, like Google’s text-to-image tool Imagen, has shined a spotlight on AI’s capabilities to supplement human creativity. But “supplement” is the operative word here. A column in AdExchanger examines how artificial intelligence can augment—rather than replace—human creativity through initial ideation, creative optimization, bias identification and more.

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