2025 holiday season Archives

Discounts, Social Media Influencers Drive Record Online Holiday Sales

Online holiday sales increase 6.8% in US for 2025 season, reaching $257.8 billion, according to new Adobe Analytics data.

Campaigns

Patreon Pushes Content Subscriptions in Lieu of Gift Cards for Last-minute Holiday Shoppers

Since November 2024, revenue from gifts has increased 250% at Patreon. The platform’s Marketing SVP discusses the brand’s marketing point-of-view and holiday campaign.

Shopper/Retail

Online October Sales On Track for Holiday Season

Social media ads, generative AI and Prime Day boost online October sales. Holiday sales are expected to slow, as consumers pull forward their holiday shopping.

AI

Target Debuts Enhanced AI Gift Finder for Holiday Season

Target adds a slew of customer experience digital upgrades to help shoppers find products in store and online faster.

Shopper/Retail

Vktry’s Marketing Grows Up with First National TV Ad Campaign

Shoe insoles brand Vktry debuts its first TV ad featuring professional, college and high school athletes to take its brand to the next level after years of growth from social media videos.

Influencer Marketing

True Religion CMO Shares Marketing Secrets Behind Doubling the Business

True Religion CMO Kristen D’Arcy discusses the brand’s holiday campaign and the power of upper funnel marketing.

Shopper/Retail

Online Holiday Sales to Increase 5.3% Year Over Year, AI to Help

AI chat agents will refer six times more traffic to retail sites during the holiday season and influence billions of dollars in global online sales.