Burger King, Cartoon Network and DC Comics yesterday kicked off a five-week Big Kids’ Meal promotion built around the Justice League TV show and comic book.
Eight action toys including Superman, Batman, Wonder Woman and Hawkgirl, and 12-page mini comic books will be featured in meals.
Cartoon Network, Atlanta, and DC Comics are hosting a sweepstakes at www.cartoonnetwork.com. The grand-prize winner will be depicted in a future Justice League of America comic book. Packaging for each toy will contain codes that kids can use at cartoonnetwork.com to win cToon online trading cards and other items.
DraftWorldwide, Chicago, handles P-O-P displays; Equity Marketing, Los Angeles, takes care of premiums; and TV spots are via Campbell Mithun, Minneapolis.
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