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Super Bowl Takeaways: Real-Time Marketing, Twitter Wins and Leveraging the Blackout

Super Bowl Takeaways: Real-Time Marketing, Twitter Wins and Leveraging the Blackout

Posted on February 4, 2013

The Super Bowl was interesting, to say the least, thanks in large part to the 34-minute blackout in the third quarter. From a marketing standpoint, this opened the door wide for insightful takeaways:

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