Loyalty Marketing: Your Key to Unlocking Zero- and First-Party Data
Data deprecation got you down? As a marketer, you’ve probably heard a lot about the impending phase-out of third-party identifiers--we certainly have.
Data deprecation got you down? As a marketer, you’ve probably heard a lot about the impending phase-out of third-party identifiers--we certainly have.
A Guide for Marketers
Using a Customer Date Platform to Unlock the Value of Your Data
Information is the engine that powers much of our modern economy. Superior data analysis confers a competitive advantage. You may have lots of customer data, but if it’s siloed and unorganized, it’s not working for you. Let’s say that Anna Johnson browsed your website. You’ve captured that data point. She also walked into one of…
It’s not surprising that event planners are being asked to show an ROI for their events with the sophisticated data-capture tools available with event technology. From event registration systems and RFIDs to online surveys and event apps, we’re able to collect and analyze mountains of valuable attendee information. The struggle becomes making sure to measure…
How to engage today’s customers and keep them coming back for more
Rethinking Your Post-Event Surveys
Elaborate mailed kits are making connections and bringing brands to life.
Learn how leading B2B brands are using ABM strategies to reach the right decision makers in key accounts to increase marketing ROI
In a time when localized marketing processes can serve as a company lifeline, TCMA technology distributes corporate marketing efforts with tools that enable integration, measurement and scale.