Virtually every tech business is transitioning to a subscription model—if they aren’t there already. Customer demand for increasingly agile solutions and lower upfront costs has both B2B- and B2C-focused technology vendors building new product offerings, lowering entry points and building recurring revenue through subscription models. As part of this transition, marketers have faced rising pressure…
In an era where consumer data is increasingly protected, building trust through privacy compliance presents an opportunity--rather than a limitation--for brand marketers
Nowadays, people expect personalized experiences from the organizations they interact with. And incentive travel is no different.
When hosting an immersive event experience, you’re not just whisking attendees away to a fabulous destination. You’re building up an emotional connection and brand loyalty.
How to Transform Customer Relationships and Drive Growth in the Privacy-First Era
Today, consumer privacy regulation and the death of the third-party cookie are impacting virtually every industry and every facet of the digital marketing and advertising ecosystem. While the conversation spiked recently following Google’s decision to delay third-party cookie deprecation until 2023, efforts to give individuals greater power over their personal information date as far back…
Not that long ago, the greatest challenge of data-driven marketing was acquiring data. Today, managing and using marketing data, not collecting it, is the primary challenge. According to Deloitte Digital, companies collect customer data from 25 sources on average and use an average of 16 technology applications to maximize that information. Yet a study by…
Today’s consumers value live experiences more than material goods and expect those experiences to speak to them on a personal level, and to respond to their needs for information, community and fun. Brand experiences that satisfy these needs and are meaningful and engaging lead to consumer loyalty and brand advocates. Today more than ever, brand…
How to Utilize Data to Advance Business Objectives
A historic new study of 650+ brand marketers spotlights the growing role data plays in all aspects of corporate marketing--from developing successful marketing strategies and campaigns, to deciding where to allocate budgets and best target audiences.
