Special Reports

Live Chat: What Marketers Need to Know Before Starting the Conversation

What marketers need to know before starting the conversation. In this special report, learn: Why timing and approach are essential in any live chat implementation What you should ask vendors in your RFP How live chat can be a cost effective–and customer friendly–option Download the full report to the right.

What you need to know to improve open and clickthrough rates in 2013

Like all direct marketing creative, good email creative isn’t just about being clever. It must generate results. In this special report, learn: What types of subject lines—long or short, funny or offer-oriented—are generating the best open rates Why email copy should be relevant and to the point How the rise of mobile is influencing email…