Marketing shop Slingshot has won the interactive marketing and advertising account for Dr Pepper/Seven Up, Plano, TX.
Slingshot, Dallas, came out on top in a review of several agencies, including Portland-based SBI and Dallas-based iMC2, which previously held the account.
The agency will be tasked with building a single consumer database, keeping Web site content fresh with interactive games and rewards programs and integrating offline promotions.
Network
