Skirting the Issue
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by Chief Marketer Staff
Craig Cochrane knew he wanted to break into electronic retailing. Armed with an MBA from the University of Southern California and several years in network and digital television production, he just needed the right concept. That materialized in the spring of 2005 when he got together with his fashion-designer friend Joseph Walker and started BoutiqueOohLaLa.com, which sold skirts and other apparel.
The two eventually discovered they could do better by concentrating on custom designing and marketing just skirts for individual customers, and having local Los Angeles-area contractors make the garments. To reflect the new focus, the name was changed to Skirt Spot (www.skirtspot.com).
