SITE Re-launches Incentive Research Foundation

The Society of Incentive & Travel Executives (SITE) Foundation has relaunched the organization as a new research foundation that will serve the entire incentive industry.

The new status, approved by the board of trustees last week, will let the foundation grow and continue its academic-based research. The SITE Foundation will retain the current foundation staff and board and will continue to work on its current research projects, the organization said.

“Our new, independent status will allow the foundation to expand its research projects, seek new funding sources, and continue to provide objective, academic-based research,” said SITE President Ira Almeas in a statement. “As the incentive industry has grown and changed over our more than 20 years as a foundation, we too need to change with the times. Our independent foundation will better serve all members of the incentive industry in the years ahead.”

The foundation, the research arm of SITE, was founded in 1986. The non-profit organization funds and conducts research for the incentive industry. SITE, founded in 1973, provides educational seminars and information services to people who design, develop, promote, sell, administer and operate motivational programs as an incentive to increase business productivity.