Fairfax, VA-based Shop2u.com, which delivers personalized full-color catalogs by e-mail, is forming a partnership with Lifeminders.com.
The partnership enables LifeMinders.com members to select and receive a variety of Shop2u’s electronic catalogs, and brings to Shop2u millions of consumers who have expressed an interest in shopping via the Internet.
“Based on member opt-in projections, we estimate that through LifeMinders.com, Shop2u will generate about one million member names per year,” said Keith Wardell, founder and president of Shop2u.com
LifeMinders.com sends personalized e-mails each week to more than 12.5 million members. It is a free service that helps members keep track of important areas of their lives, including family, entertainment and personal events.
