Search Results for: virtual reality

Online personalization faces several challenges, including privacy concerns. Here’s 5 ideas for avoiding the creepiness factor.

Facebook used the devastation of Puerto Rico by hurricane Maria on Sept. 18
to advertise the company’s new virtual reality platform.

The relatively low cost and high engagement rates make social media attractive channels to amplify and activate sponsorships.

At a time when retailers are closing stores and laying off employees, brands like
Kate Spade New York look to tech to create one-of-a-kind experiences.

Toys r Us recently filed bankruptcy amid crushing competition and is fighting to keep customers
coming to its stores with a pitch for “free play.”

Adrian Parker, VP marketing, Patrón Spirits, on how digital and technology
have changed the consumer—and marketer—experience.

The relatively low cost and high engagement rates make using social media
to activate sponsorships an attractive channel.

Courtyard by Marriott’s popular Super Bowl Sleepover Contest is back with
a fully customized 4D experience debuting Sept. 28 in NYC.

When activating at festivals there’s a fine line between cutting through the clutter
and adding to the noise: The Glenlivet, Ole Henriksen, Google and H&M.

Snapchat and gamification turn stagnant bottles of Pepsi and
packages of Frito-Lay snacks into an entertaining sweepstakes.