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Strategies to drive sales and marketing alignment in your organization.

This week’s PR Roundup features a look at The Economist’s poor choice for a publication cover, 7-Eleven Day and its heartwarming partnership and Edelman’s newest Trust Barometer report on business and racial justice.

Skincare and cosmetics brand Glossier announced it will be the official beauty partner with the USA Basketball Women’s National Team as the team prepares for the 2024 Summer Olympic Games in Paris.   With the announcement, Glossier will gift the 2024 USA Basketball Women’s National Team packages of skincare and makeup products and “will have a […]

Tips to help overcome the hurdles in-house agencies face during growth and provide insights on managing increased projects and resources efficiently.

Winning awards is a powerful communciations tool that can enhance your brand’s visibility and credibility. Here’s why incorporating awards into your marketing plan is a smart move, along with some tips for how to get started.

It’s a good problem to have: Fans so passionate, so hungry for a first taste of news, let alone a delicious taco, they’ve created actual websites and launched voluminous discussion forums

This week’s hot takes on hot topics in experiential marketing cover Toilet Rows, Summer Shacks and hot dog drama.

Rainbow-themed marketing schemes were muted during Pride Month this year, continuing an unfortunate trend of brands moving away from marketing to the LGBTQ+ community. Experts weigh in on how to effectively reach and resonate with this audience, despite a dearth of identifiable data.

Reducing global climate emissions to a sustainable level requires such an overwhelming amount of work that the problem can feel disconnected from our daily lives.  At work, becoming more sustainable can seem particularly daunting. Companies rely on factories and trucks, computers and offices. Becoming less reliant on these things requires capital investment. And many people […]

Algorithms shape our world in ways we never imagined, influencing everything from the news we consume to our political beliefs. In this article, Søren H. Dinesen,  Co-founder and CEO of Digiseg explores critical trends in digital media through a curated list of must-read books, exploring the intricate relationship between algorithms, media, and privacy.