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As the advertising landscape evolves, retail media has emerged as a powerful beast that marketers must harness. ANA’s recent Retail Media Networks Fair brought together advertisers, retail media networks, a Wall Street advisor and measurement experts to discuss today’s hottest medium. The main takeaway? There is an urgent need for brands to adapt and thrive […]

Social media trends come and go, but it seems to have been awhile since an existing social media platform (Bluesky) has encouraged so many users to jump ship from their current social media habits. Such moves are something for the PR and communication industry to pay attention to. 

The meteoric rise of artificial intelligence has enabled the industry to focus on collecting the right data—and make it actionable. Marketers are prioritizing metrics that inform strategic decision-making. They’re using new, and much improved, technology and taking cues from neuroscience. As a result, they’re gathering meaningful intel from, and about, their audiences, then reimagining their […]

Digital advertising has long promised precision and efficiency. But our obsession with “following the audience” has allowed low-quality sites and vanity metrics to thrive while brand integrity suffers. This singular focus on targeting audiences and measuring their impact through typically non-incremental attribution, rather than evaluating media quality, has steered us off course. The digital landscape […]

As artificial intelligence reshapes the ad-marketing landscape, it revolutionizes data-driven decision-making, enhances creative processes, and paves the way for predictive analytics. In this article, Christena Garduno, CEO of Media Culture explores how AI’s integration drives efficiency and personalization while keeping the human touch at the forefront of meaningful customer interactions.

Reflection a couple of weeks after election day is inevitable. But planning for what’s next is where the real impact lies.  Political ad strategies evolved quickly this year, as campaigns moved beyond exclusivity, focusing on flexibility and reach.  Here’s what this cycle taught us and how it will guide our business in the medium term. […]

We spoke with CPK’s CMO about her global vision for the brand, building an integrated agency team, digital transformation and marketing lessons from previous gigs.

Change is hard for a company like Nielsen, which has been around so long it even predates the first publicly available television sets.

Jessica Alter, co-founder of the nonprofit Tech for Campaigns, believes political campaigns should model their digital ad strategy on that of seed-stage startups. She joins the podcast this week to talk through this year’s unexpected election results.

This week’s PR Roundup follows Cision’s upcoming shutdown of Connectively, formerly known as HARO, the mass exodus of users and brands from X (formerly Twitter), and a new study featuring the pros and cons of AI for digital PR.