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By Dan Larkman, CEO and Founder of Keynes Digital Why are so many of today’s leading CTV buyers entering the channel for the first time? Are there specific tools that can create more successful outcomes than others? The CTV market has seen strong double-digit growth, becoming a must-run channel for brands looking to reach new […]

Disney’s earnings call covered everything from streaming growth to where the company stands on current M&A rumors, yet the ongoing carriage dispute with YouTube TV cast a shadow over the House of Mouse’s results to close out the fiscal year.

The long-awaited Googlebots are here. Which is to say, Google on Wednesday announced the full availability of its new agentic AI tools, called Ads Advisor and Analytics Advisor. Google debuted the two in-platform chatbot solutions at Google Marketing Live in May and is now rolling these bots out to all English-language accounts, Google VP of […]

AI is a readymade solution for scaling. For the price of a ChatGPT subscription, the firm expanded capacity immediately in a way that could also easily cut back without impacting the team.

 Former Havas Media executive Michele Madaris, now Media Director of Boathouse on the agency side, believes media buying is at an inflection point. She explains why the future belongs to strategists who can unify creative intent with commercial precision. You say media buying is at an inflection point. Why is that? Media buying is at […]

Shoe insoles brand Vktry debuts its first TV ad featuring professional, college and high school athletes to take its brand to the next level after years of growth from social media videos.

Inefficiency is baked into the programmatic supply chain. Between invalid traffic (IVT), bots, flawed targeting approaches that need to be adjusted midflight and ad tech taxes collected by middlemen along the way, brands spend a lot of money without seeing a return. But AI can help cut out some of this programmatic waste, said Caroline […]

To counter the growing entrenchment of AI in social media and daily life, platform BeReal decided now was the right time for a stateside marketing push.

This week’s PR Roundup explores how brands should approach SNAP and the government shutdown, Muck Rack’s latest “State of PR Measurement” report and a beefy campaign from A.1.

True Religion CMO Kristen D’Arcy discusses the brand’s holiday campaign and the power of upper funnel marketing.