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On Thursday, Groupon booted Andrew Mason from his seat as the daily-deals company’s CEO, less than a day after it announced disappointing fourth-quarter results and a tepid forecast for the first quarter of 2013. While less than surprising, Mason’s firing marks the end of an era filled with offbeat humor, bad accounting and controversial Super […]

In a move that shouldn’t come as much of a shock to anyone, Groupon has announced a “leadership change” that involves the replacement of now-former CEO Andrew Mason with a new “Office of the Chief Executive,” comprising executive chairman Eric Lefkofsky and vice chairman Ted Leonsis. The move is effective immediately. Lefkofsky and Leonsis will […]

The sad times continue for Groupon, despite the recent optimism. The daily-deals company has announced its fourth-quarter and fiscal year 2012 results, which include fourth-quarter revenue of $638.8 million, up 30 percent year-over-year. However, Groupon reported a net loss of $81.1 million, or 12 cents per share. This was worse than the expected loss of […]

Today NimbleCommerce, an enterprise offers and promotions platform, announced a technology partnership with Google Offers. In short, the partnership enables e-commerce publishers the ability to share offers on NimbleNetwork and Google Offers with a single click. “To submit deals to Google Offers, publishers create deals within the NimbleNetwork and set parameters for how many vouchers […]

Influencer Search 101: Understanding and putting into action the two main ways to identify influencers: manually or by using influencer search tools.

Many marketers forget that direct mail’s success boils down to creative, timing, the offer and data.

Instagram is announcing a significant milestone today: About two-and-a-half years since its launch in October 2012, the company says it now has more than 100 million people using its photo-sharing app every month. About a month ago, Instagram had announced that it boasted 90 million monthly active users. So much for slowed growth since the […]

Pardot, a B2B marketing automation software provider, has put together a helpful infographic about how marketing automation can help marketers who attend trade shows. While in-person exhibitions may seem outdated in today’s digital age, executive decision-makers rank them as their No. 1 spot for getting purchasing information, according to Oxford Economics. “Trade shows can mean […]

There are many email marketing services out there to choose from, but they can all be put into one of two categories: basic and advanced. Basic email marketing services do everything you expect a typical email marketing tool to do (e.g., send emails, track results, generate sign-up forms). Advanced email marketing services do more than […]

Like President Obama’s handshake, lead generation comes in two flavors. One is business-to-business (B2B) and the other is business-to-consumer (B2C). Though some might contend that corporations are people, those in the business of generating leads know that businesses and consumers have very different needs that require different approaches. Below are some helpful insights into what […]