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One of the most important tech developments for 2013 will happen in the area of interest-based advertising, and its adaptation to mobile applications.

If your marketing team plans to take on a significant marketing technology upgrade this year, your most important first step is to build smart business requirements to guide the team.

The widespread use of mobile phones means pay-per-call lead generation is growing in importance. In its update to AdWords, Google even highlighted the importance of businesses being able to run ads with click-to-call extensions and measure conversions from phone calls they receive. However, with this trend come the topics of lead quality, understanding how to […]

The Vidalia Onion Committee is about to embark on a new three-to-five year program called the “Vidalia Flavors of Summer.”

More and more consumers are picking up their tablets to do things they used to do on desktop computers. So when will tablets actually overtake PCs in terms of usage? Though the answer to that question remains uncertain, analyst Sameer Singh projects that quarterly shipments of tablets are likely to leapfrog shipments of PCs by […]

Many marketers have tested multiple kinds of campaign management tools, and that has created a multitude of unwieldy data silos.

Twitter’s API is getting an update that will give developers the opportunity to choose from tweets with “none,” “low,” “medium” and “high” values. This feature, intended to help applications that display tweets from a stream curate high-quality tweets, essentially evaluates tweets. Twitter shares that the “medium” and, eventually, the “high” tweets will “roughly correlate” to […]

Traditional marketing goals such as brand awareness or press coverage mean nothing if they don’t translate measurably into increased reach and conversion.

Nearly 42 million unique users claimed Facebook Offers since its launch last year, according to COO Sheryl Sandberg during the company’s recent fourth-quarter earnings call. In October, Facebook revealed that 75 percent of offers claimed on its social network happened as a result of a user seeing a story in their news feed about a […]

Elizabeth Yin is CEO of LaunchBit. She and her friends launched Email Newsletter Report Card, which grades email marketing campaigns in five categories and churns out results in the form of an infographic. During the course of grading her own newsletters through the system, Yin has seen three common issues: 1)